Giving You Financial Clarity

Straight Forward Accounting Solutions is a bookkeeping and financial management service with a difference.

We are focused on helping you understand your numbers so your business can thrive.

About Straight Forward Accounting Solutions

The Numbers Whisperers

We provide bookkeeping and financial management services as well as training and audit services that help our clients take real financial control of their business.

Our expertise and experience ensures that you are getting a clear and correct story from your numbers, while remaining compliant with the ATO.

We give you back your time by activating and leveraging the latest cloud based financial management technology. This keeps things simple so you have a clear picture of your numbers and can make decisions with confidence.

To take the first step towards a thriving business, please book in for a free consultation.

More Than Bookkeeping

Why Choose Us

Finance Experts

Our team are qualified bookkeepers and financial managers.

Education & Service

Let us teach you how to manage your books or take over and do it for you.

Tailored Packages

Talk to us about the services that will help your business have better financial control.

Real Financial Clarity

When you understand your numbers, you can make better decisions.

Free Up Your Time

Skip the stress of trying to balance and make sense of your finances.

Grow Your Business

With financial clarity comes the opportunity for exciting growth.

Be The Business That Thrives

Our Vision

When small businesses fail, it is often due to poor financial management.

Our vision is to be in a world where small businesses have the support, the tools and understanding they need to thrive.

We are making this a reality by keeping small business owners informed about their numbers so they can make the best decisions about their future.

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Our Mission

The mission of Straight Forward Accounting Solutions is to:

  • Proactively increase the number of small businesses that survive and thrive
  • Play a role in the success of our clients

We are achieving this by enabling small business owners to be in control of their business finances.

As a result, they can make informed decisions around their business, and build a bigger, better organisation.

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Straight Forward Accounting Solutions values the following: 



  • To work with who you like
  • To work where and when you like
  • No need to be tied to an office from 9 to 5 Monday to Friday
  • Flexible ways of working
  • Owning a business should give business owners the freedom to live the life they dream of


  • Responsibility for your own actions
  • Master of your own destiny
  • Reap what you sow
  • If we mess up we own up to it and rectify



  • Lifelong learning
  • Always look to learn and grow
  • We can always do better
  • Professional and personal development is always at the forefront. 


  • Offer uncomplicated solutions
  • Complexity is not necessarily better
  • Sometimes less is more
  • Make life as easy as possible for the client
  • Minimise friction for everyone


  • Always look for better ways to do things
  • Think outside the box
  • Keep up with the latest technology and don’t be afraid to use it
  • Be prepared to do things differently to the norm if it solves the problem


  • Life can be tough so it can pay to see the funny side of things
  • Laughter can be the best medicine
  • No need to be serious all the time and it is ok to be lighthearted and a little crazy/silly when it is appropriate


Honesty and Integrity

  • Do what we say we will do
  • Be who you really are and not pretend to be someone else
  • Be genuine in all interactions
  • If you promise something make sure you can deliver it
  • Treat others how you like to be treated


  • Work needs to be meaningful and enjoyable

Client First

  • Always act in the best interests of the client
  • Solutions offered are best fit for the client
  • If our services are not suitable for the client we have no hesitation in referring them onto another provider who can better serve them


Top Service

  • Always produce top quality work
  • Exceed expectations rather than underdeliver
  • Let great results do the talking
  • Do work you are proud of
  • Take pride in what you do


  • Listen more than you speak
  • Show empathy and understanding without judgement
  • Be present
  • Caring about who you deal with
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Business Accountant in Cheltenham

Our Director

Lisa Stoneham CPA

A qualified accountant and bookkeeper, Lisa has been managing business numbers since 2005.
She is a member of CPA Australia, holds a Bachelor of Business degree from Monash University, is a Registered BAS Agent and a Xero Certified Consultant.

After a decade of working as a corporate accountant in a wide variety of industries, Lisa realised her dream to run her own business. She started Straight Forward Accounting Solutions in 2015 with a vision of sharing her corporate-level knowledge with small businesses and entrepreneurs.

Her days are now focused on helping clients from across Melbourne and beyond to be empowered around their finances so they can make informed decisions about their future.

To take the first step towards a thriving business please book in for a free consultation with Lisa.

Meet the Team

Lisa Stoneham

Lisa Stoneham CPA


A qualified accountant and bookkeeper, Lisa has been managing business numbers since 2005. She is a member of CPA Australia, holds a Bachelor of Business degree from Monash University, is a Registered BAS Agent and a Xero Certified Consultant.

Joan Layson

Bookkeeper and Administrative Assitant

Joan is a graduate of Bachelor of Science in Commerce majoring in Management Accounting.

She has 8 years of bookkeeping experience working in various industries in Australia and New Zealand.

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While she has worked at various jobs over her career bookkeeping has always been one of her primary skills. The importance of keeping a detailed record of financials is something Joan has a strong understanding of.

Joan is based in the Philippines and enjoys travelling and biking during her spare time

She is enthusiastic and always happy to help.

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